Your story
One real moment that shaped how you think about business.
Example
We lost our biggest client overnight in month 4. It nearly killed the company. But it forced us to build proper retention systems — and now churn is our #1 metric.
Or something like
I hired the wrong person for 6 months because I was too busy to interview properly. Cost us 3x what I saved. Never again.
Your point of view
What do you believe that most people in your industry get wrong?
Example
Most SaaS founders think cold email is dead. I think the problem is lazy personalisation, not the channel.
A post you liked
Yours or someone else's. This is the most useful thing for calibrating your voice.
Tip
Paste the full text of a LinkedIn post that felt right — either one you wrote or one you wished you'd written. A link also works.
You'll get a confirmation after submit. No calls needed.
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